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JOICO
Discover our selection of Joico shampoos, conditioners, treatments, and other haircare products.
Joico is a world leader in the design and creation of advanced hair care systems to meet the specific needs of stylists and their clients. Comprised of a highly skilled team of chemists, colorists, and cosmetologists, Joico has been developing innovative professional hair care products for more than 60 years.
JOICO
Defy Damage | Overnight Treatment
Leave-in overnight treatment that repairs, hydrates, and strengthens hair while you sleep for softer, healthier-looking hair by morning.
JOICO
Color Intensity | Semi-Permanent Hair Color
Semi-permanent hair color delivering a bold True Blue shade with vibrant shine.
JOICO
Color Intensity | Semi-Permanent Hair Color
Semi-permanent hair color delivering a soft Pearl Pastel Rose Gold shade with luminous shine.
JOICO
Color Intensity | Semi-Permanent Hair Color
Highly pigmented hot pink semi-permanent hair color delivering bold, vibrant results with luminous shine.
JOICO
COLOR INTENSITY Semi-Permanent Color 118ml AMETHYST PURPLE
JOICOCOLOR INTENSITY
Semi-Permanent Color 118ml AMETHYST PURPLE
Semi-Permanent Color 118ml AMETHYST PURPLE
JOICO
VERO K-PAK COLOR Intensifier / Corrector Permanent Crème Color 74ml
JOICOVERO K-PAK COLOR
Intensifier / Corrector Permanent Crème Color 74ml
Intensifier / Corrector Permanent Crème Color 74ml
JOICO
Hero Hold | Finishing Spray
Extra-firm hold finishing spray that locks styles instantly. Fast-drying formula with long-lasting control and shine.
JOICO
Youth Lock | Collagen Shampoo
Gently cleanses while improving elasticity and restoring softness to mature or fragile hair.
JOICO
Styling | Hair Shake Liquid-to-Powder Texturizer
Innovative liquid-to-powder texturizer delivering instant volume and lightweight texture with a natural matte finish.
JOICO
Styling | Flip Turn Volumizing Finishing Spray
Volumizing finishing spray that delivers instant lift and lightweight texture. Natural finish with long-lasting body.
JOICO
Moisture Recovery | Hydrating Conditioner
Rich hydrating conditioner that replenishes dry, coarse hair. Leaves hair soft, smooth and manageable.
JOICO
VERO K-PAK COLOR Ultra Hight-Lift Permanent Crème Color
JOICO
VERO K-PAK COLOR
Ultra Hight-Lift Permanent Crème Color 74ml
VERO K-PAK COLOR
Ultra Hight-Lift Permanent Crème Color 74ml
JOICO
Color Intensity | Semi-Permanent Hair Color
Semi-permanent hair color delivering a vibrant Ruby Red shade with intense shine.
JOICO
Color Intensity | Semi-Permanent Hair Color
Vibrant mauve semi-permanent hair color delivering rich, luminous results with brilliant shine.
JOICO
Color Intensity | Semi-Permanent Hair Color
Vibrant lilac semi-permanent hair color delivering luminous pastel results and brilliant shine.
JOICO
Color Intensity | Semi-Permanent Hair Color
Highly pigmented indigo semi-permanent hair color delivering bold, vibrant results with luminous shine.
JOICO
Defy Damage | In A Flash
An ultra-fast treatment that strengthens, smooths, and protects hair in seconds.
JOICO
Colorful | Anti-Fade Shampoo
Gently cleanses while helping prevent color fading. Keeps hair vibrant, fresh and shiny longer.
JOICO
Lumishine | Lumi10 22 Volume Cream Developer
22 Volume cream developer designed to maximize Lumi10 color performance. Smooth consistency for precise, even application.
JOICO
Styling | Power Whip Whipped Foam
Lightweight styling mousse that builds volume and body with flexible hold. Perfect for airy blowouts and natural movement.
JOICO
K-Pak Color Therapy | Luster Lock Oil
Lightweight hair oil that nourishes, enhances shine and helps protect color-treated hair.
JOICO
Blonde Life | Violet Conditioner
Purple conditioner that neutralizes yellow tones while hydrating blonde hair for brighter, cooler-looking results.
JOICO
Defy Damage | Bond Protector
Bond-protecting treatment that strengthens hair while controlling frizz for smoother, shinier, and more resilient hair