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JOICO
Discover our selection of Joico shampoos, conditioners, treatments, and other haircare products.
Joico is a world leader in the design and creation of advanced hair care systems to meet the specific needs of stylists and their clients. Comprised of a highly skilled team of chemists, colorists, and cosmetologists, Joico has been developing innovative professional hair care products for more than 60 years.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - True Blue
Semi-permanent hair color delivering a bold True Blue shade with vibrant shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Titanium
Semi-permanent hair color delivering a metallic titanium shade with luminous silver tones.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Pearl Pastel Silver Ice
Semi-permanent hair color delivering a soft Pearl Pastel Silver Ice shade with luminous shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Magenta
Highly pigmented magenta semi-permanent hair color delivering bold, vibrant results with luminous shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Mauve Amour
Vibrant mauve semi-permanent hair color delivering rich, luminous results with brilliant shine.
JOICO
Scalp Vitality | Complete Set
Complete routine to preserve scalp balance and promote optimal hair health.
JOICO
Hero Hold | Finishing Spray
Extra-firm hold finishing spray that locks styles instantly. Fast-drying formula with long-lasting control and shine.
JOICO
Dream Blowout | Glass | 72H Frizz Fighter (200 ml / 6.7 oz)
Styling treatment that fights frizz up to 72H & shields from heat—weightless, glossy finish.
JOICO
Scalp Vitality | Foaming Exfoliating Scrub
Removes excess oil, buildup, and flakes while soothing the scalp with a gentle foam.
JOICO
Defy Damage | KBOND20 Power Masque
An intensive masque that strengthens bonds, reduces breakage, and restores softness and resilience.
JOICO
Joico Youth Lock Treatment Masque – Nourishing Hair Mask
Deeply nourishes and strengthens mature or fragile hair, restoring softness and elasticity.
JOICO
Styling | Dream Blowout Heat Protectant Cream
Heat protectant cream that smooths, controls frizz and shields hair from heat styling. Sleek, shiny and manageable results.
JOICO
Styling | Humidity Blocker+ Protective Finishing Spray
Protective finishing spray that shields hair from humidity and frizz. Long-lasting hold with a lightweight, glossy finish.
JOICO
Joifull | Volumizing Styler
Lightweight volumizing styler that boosts body and fullness. Leaves hair thicker-looking with natural movement.
JOICO
Joifull | Volumizing Shampoo
Lightweight shampoo that gently cleanses while boosting body and fullness. Leaves hair airy, thicker-looking and vibrant.
JOICO
HydraSplash | Leave-In Treatment
Ultra-light leave-in treatment that delivers intense hydration without weighing hair down. Soft, shiny and detangled hair.
JOICO
HydraSplash | Hydrating Shampoo
Lightweight hydrating shampoo that gently cleanses without weighing hair down. Soft, shiny and refreshed hair.
JOICO
K-Pak Color Therapy | Luster Lock Oil
Lightweight hair oil that nourishes, enhances shine and helps protect color-treated hair.
JOICO
K-Pak | Reconstructor Treatment
Deep repairing treatment that reconstructs damaged hair for improved strength, softness and shine.
JOICO
Blonde Life | Revitalizing Mask
Deeply nourishing mask that repairs and revives blonde hair for softer, brighter, and healthier-looking strands
JOICO
Blonde Life | Violet Shampoo
Purple shampoo that gently cleanses while neutralizing yellow tones for brighter, cooler-looking blonde hair.
JOICO
Defy Damage | Protective Treatment
Lightweight protective treatment that strengthens hair and helps prevent damage from heat styling and environmental stress.
JOICO
Vero K-Pak | Base Breaker
Cream hair color designed to subtly lighten the natural base and soften regrowth for seamless blonde results.