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JOICO
Discover our selection of Joico shampoos, conditioners, treatments, and other haircare products.
Joico is a world leader in the design and creation of advanced hair care systems to meet the specific needs of stylists and their clients. Comprised of a highly skilled team of chemists, colorists, and cosmetologists, Joico has been developing innovative professional hair care products for more than 60 years.
JOICO
Scalp Vitality | Foaming Exfoliating Scrub
Gently exfoliates and removes buildup, excess oil, and impurities for a refreshed, balanced scalp.
JOICO
Styling | Joi Whip Firm Hold Design Foam
Styling | Joi Whip Firm Hold Design Foam – Structured Volume and Long-Lasting Control
JOICO
Styling | Flip Turn Volumizing Finishing Spray
Volumizing finishing spray that delivers instant lift and lightweight texture. Natural finish with long-lasting body.
JOICO
Joifull | Volumizing Styler
Lightweight volumizing styler that boosts body and fullness. Leaves hair thicker-looking with natural movement.
JOICO
K-Pak | Cuticle Sealer
Professional treatment that seals the cuticle and restores pH balance after chemical hair services.
JOICO
K-Pak | Clarifying Shampoo
Professional clarifying shampoo that removes product build-up, minerals, and impurities for hair that feels clean, light, and ready for treatments.
JOICO
Blonde Life | Violet Conditioner
Purple conditioner that neutralizes yellow tones while hydrating blonde hair for brighter, cooler-looking results.
JOICO
Blonde Life | Revitalizing Shampoo
Gentle shampoo that cleanses and enhances shine for luminous, soft, and healthy-looking blonde hair
JOICO
Defy Damage | Bond Protector
Bond-protecting treatment that strengthens hair while controlling frizz for smoother, shinier, and more resilient hair
JOICO
Defy Damage | Protective Mask
Intensive repairing mask that strengthens hair while helping protect it from daily damage.
JOICO
Vero K-Pak Color | Non-Lifting Cream Developer
Non-lifting cream developer designed to activate Vero K-Pak Color while maintaining the natural hair level.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Sapphire Blue
Semi-permanent hair color delivering a vibrant Sapphire Blue shade with intense shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Rose
Semi-permanent hair color delivering a vibrant rose shade with luminous shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Pink
Semi-permanent hair color delivering a vibrant pink shade with luminous shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Peri-Wink
Vibrant periwinkle semi-permanent hair color delivering luminous pastel results and brilliant shine.
JOICO
Color Intensity | Semi-Permanent Hair Color - Aqua Flow
Highly pigmented aqua turquoise semi-permanent hair color delivering bold, vibrant results with luminous shine.
JOICO
Dream Blowout | Glass | 72H Frizz Fighter (200 ml / 6.7 oz)
Styling treatment that fights frizz up to 72H & shields from heat—weightless, glossy finish.
JOICO
Youth Lock | Collagen Shampoo
Gently cleanses while improving elasticity and restoring softness to mature or fragile hair.
JOICO
Lumishine | Lumi10 22 Volume Cream Developer
22 Volume cream developer designed to maximize Lumi10 color performance. Smooth consistency for precise, even application.
JOICO
Styling | Power Whip Whipped Foam
Lightweight styling mousse that builds volume and body with flexible hold. Perfect for airy blowouts and natural movement.
JOICO
Blonde Life | Violet Shampoo
Purple shampoo that gently cleanses while neutralizing yellow tones for brighter, cooler-looking blonde hair.
JOICO
Defy Damage | Protective Treatment
Lightweight protective treatment that strengthens hair and helps prevent damage from heat styling and environmental stress.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color – Hot Kiss
Vibrant red semi-permanent hair color delivering bold, luminous results with brilliant shine.
JOICO
Moisture Recovery | 24hr Moisture Recharge
A lightweight leave-in spray that delivers 24-hour hydration to dry, coarse hair for lasting softness and shine.