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JOICO
Discover our selection of Joico shampoos, conditioners, treatments, and other haircare products.
Joico is a world leader in the design and creation of advanced hair care systems to meet the specific needs of stylists and their clients. Comprised of a highly skilled team of chemists, colorists, and cosmetologists, Joico has been developing innovative professional hair care products for more than 60 years.
JOICO
Vero K-Pak Color | Non-Lifting Cream Developer
Non-lifting cream developer designed to activate Vero K-Pak Color while maintaining the natural hair level.
JOICO
Color Intensity | Semi-Permanent Hair Color - Ruby Red
Semi-permanent hair color delivering a vibrant Ruby Red shade with intense shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Pink
Semi-permanent hair color delivering a vibrant pink shade with luminous shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Passion Berry
Vibrant passion berry semi-permanent hair color delivering rich, luminous results with brilliant shine.
JOICO
Color Intensity | Color Eraser
Quickly removes direct dyes and semi-permanent color while helping hair look healthy, shiny, and ready for its next color transformation.
JOICO
Vero K-Pak Color | Intensifier / Corrector
Professional intensifier and corrector designed to boost color intensity or neutralize unwanted undertones.
JOICO
Dream Blowout | Glass | 72H Frizz Fighter (200 ml / 6.7 oz)
Styling treatment that fights frizz up to 72H & shields from heat—weightless, glossy finish.
JOICO
Youth Lock | Collagen Conditioner
Hydrates and improves elasticity while strengthening hair for softer, more youthful-looking results.
JOICO
Lumishine | Lumi10 22 Volume Cream Developer
22 Volume cream developer designed to maximize Lumi10 color performance. Smooth consistency for precise, even application.
JOICO
Moisture Recovery | Treatment Balm
Intensive treatment balm that deeply nourishes dry, coarse hair. Restores softness, shine and manageability.
JOICO
Blonde Life | Revitalizing Mask
Deeply nourishing mask that repairs and revives blonde hair for softer, brighter, and healthier-looking strands
JOICO
Blonde Life | Revitalizing Conditioner
Nourishing conditioner that hydrates, detangles, and revives blonde hair for softer, shinier, and more luminous strands
JOICO
Defy Damage | Protective Shampoo
Protective shampoo that gently cleanses while strengthening hair and helping prevent daily damage.
JOICO
VERO K-PAK COLOR Ultra Hight-Lift Permanent Crème Color
JOICO
VERO K-PAK COLOR
Ultra Hight-Lift Permanent Crème Color 74ml
VERO K-PAK COLOR
Ultra Hight-Lift Permanent Crème Color 74ml
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Peacock Green
Color Intensity | Joico Semi-Permanent Hair Color – Peacock Green
JOICO
Color Intensity | Joico Semi-Permanent Hair Color – Hot Kiss
Vibrant red semi-permanent hair color delivering bold, luminous results with brilliant shine.
JOICO
Color Intensity | Joico Semi-Permanent Hair Color - Lilac
Vibrant lilac semi-permanent hair color delivering luminous pastel results and brilliant shine.
JOICO
Color Intensity | Semi-Permanent Hair Color - Cobalt Blue
Highly pigmented cobalt blue semi-permanent hair color delivering bold, vibrant results with luminous shine.
JOICO
Defy Damage | Detox Shampoo
Deeply cleanses buildup and impurities while helping strengthen hair against breakage.
JOICO
Blonde Life | Blonde Strong
Intensively strengthens fragile blonde hair, reduces breakage, and restores softness and resilience.
JOICO
Joico Youth Lock Treatment Masque – Nourishing Hair Mask
Deeply nourishes and strengthens mature or fragile hair, restoring softness and elasticity.
JOICO
Styling | Body Shake Finishing Texturizer
Lightweight texturizing spray that adds airy volume and natural movement. Flexible finish with no stiffness or sticky feel.
JOICO
Styling | Dream Blowout Heat Protectant Cream
Heat protectant cream that smooths, controls frizz and shields hair from heat styling. Sleek, shiny and manageable results.