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Joico is a world leader in the design and creation of advanced hair care systems to meet the specific needs of stylists and their clients. Comprised of a highly skilled team of chemists, colorists, and cosmetologists, Joico has been developing innovative professional hair care products for more than 60 years.
At Joico, they believe in the power of color and know that your hair deserves to be treated with the highest quality hair color products. From radical shades to radiant highlights and everything in between, their coloring formulas deliver every time. Try the Joico Vero K-Pak color to switch up your style!
Joico Color Intensity is the legendary semi-permanent color treatment that's been taking the hair industry by storm. This formula requires no developer and creates rich, vibrant tones and intense shades that last for up to twenty shampoos. Multi-tonal effects allow for endless styling options and give your hair a like-new look.