DESCRIPTION

Joico Color Balance Purple Shampoo, the perfect choice for blonde, platinum and grey or silver hair, keeps nasty brassy tones at bay while safeguarding hair's vibrancy. Our exclusive formula, enhanced with Bio-Advanced Peptide Complex and Multi-Spectrum Defense Complex, protects colour from fading and losing vibrancy, while repairing, protecting, fighting frizz and adding shine for healthier hair with every use.