Cart
Items
No products found...
ALTER EGO
Discover our selection of Alter Ego shampoos, conditioners, treatments, and other haircare products.
ALTER EGO
Hasty Too | Smoothing Balm
Smooths and controls frizz for soft, shiny, and manageable hair.
ALTER EGO
Scalpego | Energizing | Vitalizing Treatment
Stimulates the scalp and boosts hair vitality for a fresh, energized feeling from the first use.
ALTER EGO
Hasty Too | Grip It On | Holding Foam
Provides flexible hold, structure, and control while maintaining natural movement.
ALTER EGO
Curego | Hydraday Whipped Cream | Moisturizing Foam
Delivers lightweight hydration while leaving hair soft, flexible and easy to style.
ALTER EGO
Chromego | Silver Maintain | Anti-Yellow Conditioner
Detangles and neutralizes yellow tones for softer, brighter and more manageable blonde, gray and white hair.
ALTER EGO
Hasty Too | Hi-T Security | Heat Protection Spray
Lightweight heat protection spray that shields hair from styling tools while maintaining softness and shine.
ALTER EGO
Hasty Too | Curls Amplifier
Enhances and defines curls with flexible hold and frizz control for natural bounce.
ALTER EGO
Hasty Too | Volumizing Powder
Lightweight volumizing powder that delivers instant lift, texture, and a natural matte finish.
ALTER EGO
***Color Care | Shampoo
Gently cleanses while helping protect color vibrancy for soft, shiny, and radiant hair.
ALTER EGO
Curego | Filler | Leave-In Plumping Lotion (12x10ml/0.338 oz)
A lightweight leave-in treatment designed to boost density, body, and vitality in fine or fragile hair.
ALTER EGO
Curego | Silk Oil | Silk Effect Shampoo
Gently cleanses while helping smooth the hair fiber for softer, shinier, silkier-looking hair.
ALTER EGO
Chromego | Color Care | Color Protection Conditioner
Helps protect color vibrancy, detangles instantly and leaves hair soft, smooth and radiant without weighing it down.
ALTER EGO
Scalpego | Energizing | Vitalizing Shampoo
Gently cleanses while stimulating the scalp for hair that feels stronger, fresher and full of energy.
ALTER EGO
Scalpego | Balancing | Purifying Pre-Shampoo
Detoxifies the scalp before shampooing to remove impurities and excess oil, leaving a fresh and clean feeling.
ALTER EGO
Curego | Hydraday | Frequently Used Conditioner
Hydrates, detangles and softens hair daily for smooth, shiny and manageable results.
ALTER EGO
***Hasty Too | Mini Force | Strong Hairspray
Strong hold hairspray for long-lasting control, frizz resistance, and flawless styling.
ALTER EGO
Hasty Too | Vo-Lux_Ious | Volumizing Mousse
Boosts body and lift with flexible hold for fuller, long-lasting volume.
ALTER EGO
Urban Proof | Protective Shampoo
Anti-pollution protective shampoo that gently cleanses, removes urban buildup and leaves hair light, shiny and refreshed.
ALTER EGO
Chromego | Anti-Orange Shampoo
Neutralizes unwanted orange tones in brown hair for a cooler, deeper and more radiant color.
ALTER EGO
Curego | Filler | Plumping Shampoo
Gently cleanses while helping fine or tired hair feel fuller, softer, lighter, and visibly more body-rich after every wash.
ALTER EGO
Curego | Volume | Volumizing Shampoo
Adds volume and lift to fine hair while gently cleansing for fuller, lightweight results.
ALTER EGO
Curego | Hydraday | Liquid Conditioner
Instantly hydrates and detangles hair without weighing it down for soft, light and manageable results.
ALTER EGO
Scalpego | Calming | Soothing Pre-Shampoo
Instantly soothes scalp discomfort and reduces irritation before shampooing for long-lasting comfort.
ALTER EGO
Curego | Hydraday | Frequently Used Shampoo
Gently cleanses and lightly hydrates for soft, shiny and manageable hair every day.