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ALTER EGO
Discover our selection of Alter Ego shampoos, conditioners, treatments, and other haircare products.
ALTER EGO
Hasty Too | Volume Spray
Lightweight volumizing spray that boosts body and texture at the roots for natural, long-lasting lift.
ALTER EGO
Hasty Too | Polishing Crème | Softening Pre-Styler
Lightweight pre-styling cream that smooths, softens and enhances manageability for effortless styling and a silky finish.
ALTER EGO
Chromego | Color Care | Color Protection Conditioner
Helps protect color vibrancy, detangles instantly and leaves hair soft, smooth and radiant without weighing it down.
ALTER EGO
Chromego | Color Care | Color Protection Shampoo
Gently cleanses while helping protect color-treated hair. Maintains shine and vibrancy for longer-lasting, radiant color.
ALTER EGO
Curgeo | Curly | Curl Defining Shampoo
Gently cleanses while enhancing curl definition for soft, hydrated, and bouncy hair.
ALTER EGO
Scalpego | Balancing | Rebalancing Shampoo
Gently cleanses while helping rebalance the scalp, leaving hair feeling fresh, light and healthy for longer.
ALTER EGO
Chromego | Silver Maintain | Anti-Yellow Conditioner
Detangles and neutralizes yellow tones for softer, brighter and more manageable blonde, gray and white hair.
ALTER EGO
Hasty Too | Love Me Curl | Curl Definer Fluid
Enhances and defines curls with lightweight hydration and frizz control.
ALTER EGO
Hasty Too | Grip It On | Holding Foam
Provides flexible hold, structure, and control while maintaining natural movement.
ALTER EGO
Hasty Too | Eco Hairspray
Provides long-lasting hold with a natural finish and no visible residue.
ALTER EGO
Curego | Filler | Plumping Mask
A rich plumping treatment that restores softness, density, and body to fine or tired hair without weighing it down.
ALTER EGO
Scalpego | Densifying | Densifying Treatment
Boosts hair density and strengthens fine hair for a fuller, thicker and more resilient look.
ALTER EGO
Scalpego | Balancing | Purifying Pre-Shampoo
Detoxifies the scalp before shampooing to remove impurities and excess oil, leaving a fresh and clean feeling.
ALTER EGO
Curego | Silk Oil | Conditioning Oil
Nourishes, smooths and enhances shine for soft, silky and frizz-controlled hair.
ALTER EGO
Curego | Hydraday | Frequently Used Shampoo
Gently cleanses and lightly hydrates for soft, shiny and manageable hair every day.
ALTER EGO
***Hasty Too | Mini Force | Strong Hairspray
Strong hold hairspray for long-lasting control, frizz resistance, and flawless styling.
ALTER EGO
Chromego | Anti-Red Shampoo
Neutralizes unwanted red tones while conditioning and softening hair for cooler, brighter color.
ALTER EGO
Curego | Filler | Plumping Mousse
A lightweight styling mousse that boosts volume, density, and flexible body for fine or flat hair.
ALTER EGO
Curego | Filler | Plumping Shampoo
Gently cleanses while helping fine or tired hair feel fuller, softer, lighter, and visibly more body-rich after every wash.
ALTER EGO
Curego | Volume | Volumizing Mousse
Delivers lightweight, long-lasting volume while keeping hair soft, shiny, and manageable.
ALTER EGO
Curego | Silk Oil | Illuminating Leave-In Treatment
Enhances shine instantly while leaving hair soft, smooth, and frizz-free without weighing it down.
ALTER EGO
Hasty Too | Blow Dry Hydro Gel
Heat-activated gel that enhances blow-drying, controls frizz, and leaves hair smooth, shiny, and lightweight.
ALTER EGO
***Color Care | Shampoo
Gently cleanses while helping protect color vibrancy for soft, shiny, and radiant hair.