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ALTER EGO
Discover our selection of Alter Ego shampoos, conditioners, treatments, and other haircare products.
ALTER EGO
Hasty Too | Hi-T Security | Heat Protection Spray
Lightweight heat protection spray that shields hair from styling tools while maintaining softness and shine.
ALTER EGO
Curego | Hydraday Whipped Cream | Moisturizing Foam
Delivers lightweight hydration while leaving hair soft, flexible and easy to style.
ALTER EGO
Urban Proof | Protective Shampoo
Anti-pollution protective shampoo that gently cleanses, removes urban buildup and leaves hair light, shiny and refreshed.
ALTER EGO
Curego | Silk Oil | Silk Effect Shampoo
Gently cleanses while helping smooth the hair fiber for softer, shinier, silkier-looking hair.
ALTER EGO
Curego | Hydraday | Frequently Used Conditioner
Hydrates, detangles and softens hair daily for smooth, shiny and manageable results.
ALTER EGO
Chromego | Silver Maintain | Anti-Yellow Shampoo
Neutralizes yellow tones and enhances brightness for cooler, more radiant blonde, gray and white hair.
ALTER EGO
Hasty Too | Volume Spray
Lightweight volumizing spray that boosts body and texture at the roots for natural, long-lasting lift.
ALTER EGO
Hasty Too | Vo-Lux_Ious | Volumizing Mousse
Boosts body and lift with flexible hold for fuller, long-lasting volume.
ALTER EGO
***Alter Ego | Silver Maintain | Conditioner
Purple toning conditioner that cancels yellow/brassy tones, detangles and boosts cool shine on blonde, grey and highlighted hair.
ALTER EGO
Scalpego | Energizing | Vitalizing Shampoo
Gently cleanses while stimulating the scalp for hair that feels stronger, fresher and full of energy.
ALTER EGO
Scalpego | Energizing | Vitalizing Treatment
Stimulates the scalp and boosts hair vitality for a fresh, energized feeling from the first use.
ALTER EGO
Hasty Too | Spray It On | Extra Strong Hairspray
Extra strong hairspray for maximum hold, total control, and long-lasting style.
ALTER EGO
***Color Care | Conditioner
Color-protecting conditioner that nourishes and detangles while maintaining shine and vibrancy.
ALTER EGO
Hasty Too | Love Me Curl | Curl Definer Fluid
Enhances and defines curls with lightweight hydration and frizz control.
ALTER EGO
Hasty Too | Smoothing Balm
Smooths and controls frizz for soft, shiny, and manageable hair.
ALTER EGO
Hasty Too | Eco Hairspray
Provides long-lasting hold with a natural finish and no visible residue.
ALTER EGO
Curego | Volume | Volumizing Shampoo
Adds volume and lift to fine hair while gently cleansing for fuller, lightweight results.
ALTER EGO
Scalpego | Calming | Soothing Shampoo
Gently cleanses while soothing scalp irritation for immediate and long-lasting comfort.
ALTER EGO
Chromego | Silver Maintain | Anti-Yellowing Foam
Neutralizes yellow tones while leaving hair light, soft and radiant without weighing it down.
ALTER EGO
Hasty Too | Volumizing Powder
Lightweight volumizing powder that delivers instant lift, texture, and a natural matte finish.
ALTER EGO
Hasty Too | Grip It On | Holding Foam
Provides flexible hold, structure, and control while maintaining natural movement.
ALTER EGO
Scalpego | Balancing | Rebalancing Shampoo
Gently cleanses while helping rebalance the scalp, leaving hair feeling fresh, light and healthy for longer.
ALTER EGO
Curego | Hydraday | Frequently Used Shampoo
Gently cleanses and lightly hydrates for soft, shiny and manageable hair every day.
ALTER EGO
***Filler | Plumping Mask
Plumps the hair fiber, boosts softness and helps hair look fuller, smoother and more supple.