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ALTER EGO
Discover our selection of Alter Ego shampoos, conditioners, treatments, and other haircare products.
ALTER EGO
Hasty Too | Hi-T Security | Heat Protection Spray
Lightweight heat protection spray that shields hair from styling tools while maintaining softness and shine.
ALTER EGO
Curego | Hydraday Whipped Cream | Moisturizing Foam
Delivers lightweight hydration while leaving hair soft, flexible and easy to style.
ALTER EGO
Hasty Too | Smoothing Balm
Smooths and controls frizz for soft, shiny, and manageable hair.
ALTER EGO
Hasty Too | Curls Amplifier
Enhances and defines curls with flexible hold and frizz control for natural bounce.
ALTER EGO
Curego | Silk Oil | Silk Effect Shampoo
Gently cleanses while helping smooth the hair fiber for softer, shinier, silkier-looking hair.
ALTER EGO
Scalpego | Energizing | Vitalizing Treatment
Stimulates the scalp and boosts hair vitality for a fresh, energized feeling from the first use.
ALTER EGO
Scalpego | Balancing | Purifying Pre-Shampoo
Detoxifies the scalp before shampooing to remove impurities and excess oil, leaving a fresh and clean feeling.
ALTER EGO
Hasty Too | Vo-Lux_Ious | Volumizing Mousse
Boosts body and lift with flexible hold for fuller, long-lasting volume.
ALTER EGO
Chromego | Silver Maintain | Anti-Yellow Conditioner
Detangles and neutralizes yellow tones for softer, brighter and more manageable blonde, gray and white hair.
ALTER EGO
Hasty Too | Volumizing Powder
Lightweight volumizing powder that delivers instant lift, texture, and a natural matte finish.
ALTER EGO
Curego | Filler | Leave-In Plumping Lotion (12x10ml/0.338 oz)
A lightweight leave-in treatment designed to boost density, body, and vitality in fine or fragile hair.
ALTER EGO
Chromego | Silver Maintain | Anti-Yellow Shampoo
Neutralizes yellow tones and enhances brightness for cooler, more radiant blonde, gray and white hair.
ALTER EGO
***Filler | Plumping Mask
Plumps the hair fiber, boosts softness and helps hair look fuller, smoother and more supple.
ALTER EGO
***Hasty Too | Mini Force | Strong Hairspray
Strong hold hairspray for long-lasting control, frizz resistance, and flawless styling.
ALTER EGO
Hasty Too | Raw Clay | Modeling Matte Clay
Matte modeling clay delivering strong hold, raw texture and natural definition without shine.
ALTER EGO
Hasty Too | Eco Hairspray
Provides long-lasting hold with a natural finish and no visible residue.
ALTER EGO
Chromego | Anti-Orange Shampoo
Neutralizes unwanted orange tones in brown hair for a cooler, deeper and more radiant color.
ALTER EGO
Chromego | Color Care | Color Protection Conditioner
Helps protect color vibrancy, detangles instantly and leaves hair soft, smooth and radiant without weighing it down.
ALTER EGO
Curgeo | Curly | Curl Defining Shampoo
Gently cleanses while enhancing curl definition for soft, hydrated, and bouncy hair.
ALTER EGO
Scalpego | Energizing | Vitalizing Shampoo
Gently cleanses while stimulating the scalp for hair that feels stronger, fresher and full of energy.
ALTER EGO
Scalpego | Balancing | Rebalancing Shampoo
Gently cleanses while helping rebalance the scalp, leaving hair feeling fresh, light and healthy for longer.
ALTER EGO
Hasty Too | Grip It On | Holding Foam
Provides flexible hold, structure, and control while maintaining natural movement.
ALTER EGO
Curego | Filler | Plumping Shampoo
Gently cleanses while helping fine or tired hair feel fuller, softer, lighter, and visibly more body-rich after every wash.
ALTER EGO
Curego | Volume | Volumizing Shampoo
Adds volume and lift to fine hair while gently cleansing for fuller, lightweight results.