Straighteners
Professional Flat Irons
A professional flat iron makes all the difference between a smooth style that lasts and results that frizz before the day is over. At Industria Coiffure, our selection covers trusted brands in the industry — L'Oréal Professionnel (Steampod), BaByliss PRO, CHI, Avanti — with ceramic, titanium or nano-titanium plates depending on the level of protection and glide you're looking for.
How to choose the right flat iron?
- Fine or fragile hair: choose ceramic plates, which distribute heat more gently.
- Thick or very curly hair: titanium or nano-titanium heats up faster and more evenly, ideal for smoothing in a single pass.
- Colored or treated hair: Steampod's steam technology helps smooth hair while preserving the fiber's hydration.
- Plate width: 3/4" to 1" for precise styling or touch-ups, 1-1/4" and up to quickly smooth long or thick hair.
An essential step before every use
No matter which iron you choose, regular heat exposure can weaken the hair fiber over time. We strongly recommend applying a heat protectant before every heat styling session — it locks in hydration and reduces long-term damage, regardless of how good your iron is.
Frequently Asked Questions
What's the difference between ceramic and titanium?
Ceramic heats more gently and works well for fine or fragile hair. Titanium heats up faster and more intensely, ideal for thick or very curly hair that needs more power to smooth effectively.
What temperature should I use to straighten my hair?
Fine or colored hair generally tolerates between 150°C and 180°C. Thick or very curly hair may need between 190°C and 220°C. Always start at a lower temperature and adjust as needed.
Should I use a heat protectant?
Yes, always. A heat protectant reduces heat damage and helps preserve shine and softness in the long run, regardless of the quality of the iron used.
What plate width should I choose?
3/4" to 1" widths work well for short to medium-length hair and precise touch-ups. 1-1/4" and wider widths let you smooth long or thick hair more quickly.