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Pastes | Gels | Wax | Pomades
RICA
Naturica | Modeling Paste (100ml/3.38fl. oz)
Ultra-flexible, non-greasy modeling paste with a matte effect. Versatile for every style and easy to use.
MATRIX
A Curl Can Dream | Light Hold Gel (200ml/6.7oz)
Defines curls while providing lightweight, flexible hold. Helps control frizz without stiffness or unwanted residue.
UPPERCUT DELUXE
Clay Pomade
Strong hold with a dry matte finish for textured, natural-looking styles.
UPPERCUT DELUXE
Texture Cream
Lightweight cream delivering texture, definition and flexible hold with a natural finish.
UPPERCUT DELUXE
Matte Pomade Black Light Limited Edition
Limited edition Black Light matte pomade with flexible medium hold and natural matte finish.
SUAVECITO
Original Pomade (113 g / 4 oz)
A medium hold pomade that’s easy to style with a polished finish.
Mode | Styling Gel
Styling gel that provides clean hold, controlled shine and long-lasting definition without flaking.
SCHWARZKOPF
OSiS+ Mess Up | Mattifying Paste (100 Ml / 3.38 Oz)
Mattifying paste that helps create a messy, textured look with flexible definition, reworkable control and a dry, matte finish.
SCHWARZKOPF
OSIS+ Flexwax | Ultimate Cream Wax (85 ml / 2.8 oz)
Cream wax that adds texture and definition with flexible, reworkable hold and a natural finish.
REDKEN
Hardwear | Max Sculpting Gel (250ml/8.5oz)
Maximum-hold styling gel that lets you sculpt, define and control your hairstyle with precision. Ideal for creating structured looks with long-lasting hold.
REDKEN
Rewind | Pliable Paste (150ml/5oz)
Medium-hold styling paste that adds texture, definition and flexible control while staying pliable so you can reshape and rework your hairstyle without stiffness.
ORIBE
Signature | Fiber Groom (50ml/1.7oz)
Flexible styling paste adds body, definition, and light hold while revitalizing and hydrating hair.
R+Co
Hyperlink | Fiber Stretch Pomade (56.7g/2oz)
Elastic fiber pomade that creates texture, definition and separation with flexible hold and a natural finish.
BIOSILK
Silk Therapy | Glazing Gel
A light hold styling gel that defines hair, controls frizz, and adds natural shine without stiffness.
KMS
Hairplay | Liquid Wax (100ml/3.3oz)
Liquid wax that goes on like a gel and sets like a wax, adding texture, definition and flexible control with a natural-looking finish.
RICA
Naturica | Defining Hair Gel (150ml/5.07oz)
Defining hair gel providing instant hold and impeccable shine to recreate any desired style.
AMERICAN CREW
Citrus Mint | Matte Clay
Strong hold styling clay that adds texture and definition with a natural matte finish and long-lasting control.
UPPERCUT DELUXE
Deluxe Pomade
Delivers strong hold and classic high shine for sharp, structured styles.
SEBASTIAN
Volupt | Max Volumizing Spray Gel
Delivers lightweight, buildable volume while keeping hair soft, flexible, and naturally shiny.
PAUL MITCHELL
Tea Tree Special | Styling Gel (150ml/5.1oz)
Styling gel that delivers control, definition, and natural shine with a flexible, touchable hold.
ALURAM
Clean Beauty Collection | Strong Hold Gel (237ml/8 oz)
Sculpt and shape your hair with precision using Aluram's revolutionary Strong Hold Gel! Say goodbye to flaky, sticky, or stiff hair products - our gel offers a firm hold without compromise!
MEDAVITA
Hairchitecture | Gel Cream
Adds volume and texture with flexible hold for fuller, naturally styled hair.
MEDAVITA
Hairchitecture | Gel Water
Adds light volume and texture with flexible hold for naturally structured hair.
EVO
Gangsta Grip | Bonding Resin
An extra-strong hold hair styling gel that provides complete style control with a high-shine finish.
Pastes, Gels, Waxes and Pomades
Discover our selection of professional pastes, gels, waxes, and pomades to shape, structure, and add movement to any style, from matte to shiny finishes.
How to choose between paste, gel, wax, and pomade
- Styling paste: offers medium hold with a matte finish, ideal for easily creating volume and texture.
- Gel: provides stronger hold and a structured finish, perfect for precise styles or short hair.
- Wax: defines precise pieces with a generally matte to satin finish, ideal for a relaxed style.
- Pomade: offers flexible hold with a shiny finish, perfect for classic or slicked-back looks.
Whether you're after a matte, textured finish or a sleek, shiny look, you'll find a professional formula suited to your style and desired hold level.