Permanents Hair Color
Permanent Hair Color
Discover our professional permanent hair colors, formulated for lasting gray coverage and a color change that holds up to repeated washing.
What to know about permanent hair color
- Lasting gray coverage: unlike semi-permanent formulas, permanent color penetrates the hair fiber for a result that doesn't fade with washing.
- Regrowth to manage: the color stays put, but a root touch-up is generally needed every 4 to 6 weeks depending on hair growth speed.
- Requires a developer: permanent color is activated with a developer, allowing it to both lighten and deposit color in a single step.
For the best results and to protect your hair's health, working with a professional is strongly recommended, especially for a first major color change.