Medavita Professional Italian Hair and Scalp Care

Medavita is an Italian professional brand specializing in scalp and hair-fiber care since 1963. Inspired by pharmaceutical culture and botanical knowledge, its formulas combine naturally derived active ingredients, plant extracts and cosmetic research.

The brand offers targeted routines for hair shedding, visible flakes, excess oil and scalp sensitivity, along with products for dry, damaged, colour-treated, blonde, fine and frizz-prone hair.

Explore collections including Lotion Concentrée, Puroxine, Requilibre, Velour, Nutrisubstance, Prodige, Elisièr, Keratin Miracle, Luxviva, Blondie and Hairchitecture.

Why choose Medavita products?

Medavita takes a complete approach that begins with the scalp and continues through the mid-lengths and ends. Each collection addresses a specific concern, making it easier to build a personalized routine.

• An Italian professional brand founded in 1963
• Expertise in scalp and hair care
• Formulas inspired by pharmaceutical culture
• Carefully selected botanical active ingredients
• Clinically and dermatologically tested products according to the brand
• Solutions for shedding, flakes, excess oil and sensitivity
• Routines for dry, damaged, colour-treated, blonde and fine hair
• Professional care and styling products

Which Medavita collection should you choose?

Primary concern Recommended Medavita collection Purpose Hair shedding or fragile hair Lotion Concentrée Revitalizes the scalp and helps improve hair anchoring and resistance Male hair shedding Lotion Concentrée Homme Targeted routine for men’s scalp and fragile hair Visible flakes Puroxine Purifies the scalp and helps remove dandruff Oily scalp Requilibre Helps regulate excess oil and extend freshness Sensitive scalp Velour Gently cleanses and provides a soothing sensation Buildup and impurities Oxygen or Cutis Pura Purifies and exfoliates the scalp Dry or sensitized hair Nutrisubstance Nourishes and improves softness and flexibility Damaged or weakened hair Elisièr Helps rapidly repair and strengthen the fiber Dull or tired-looking hair Prodige Regenerates and improves shine and vitality Colour-treated hair Luxviva or Choice Helps preserve colour and refresh shine Blonde, grey or bleached hair Blondie Maintains cool tones and neutralizes unwanted warmth Fine or flat hair Hairchitecture Adds body, texture and volume Unruly or frizz-prone hair Keratin Miracle Smooths, disciplines and improves shine

Lotion Concentrée

Medavita Lotion Concentrée is a professional routine designed to revitalize the scalp and help reduce shedding associated with fragile hair. Its signature formula includes extracts of arnica, rosemary, aloe, myrrh, cinnamon, ginger, nutmeg and camphor.

Lotion Concentrée is made in Italy through an artisanal eight-month production process. Its essences are obtained by distillation before undergoing an extended maceration period. The formula is protected by an international patent.

Lotion Concentrée Treating Shampoo

Lotion Concentrée Treating Shampoo cleanses the scalp and prepares the roots for subsequent products. It helps remove excess oil, impurities and buildup that may affect scalp comfort.

Apply it to wet hair, gently massage the scalp and rinse. Repeat when necessary before applying the intensive treatment.

Lotion Concentrée Intensive Treatment

Lotion Concentrée Intensive Treatment is provided in ampoules for direct scalp application. It creates a refreshing sensation and helps tone the scalp while reinforcing the appearance of fragile hair.

Apply the contents section by section to a clean scalp. Massage gently and do not rinse. Follow the frequency and treatment duration listed on the packaging.

Lotion Concentrée Energizing Tonic

Energizing Tonic is a leave-in product for maintaining the vitality of the scalp and hair between intensive treatments. Its lightweight texture is suitable for regular application.

Vitality Hair and Scalp Cream

Lotion Concentrée Vitality Hair and Scalp Cream is a professional pre-shampoo cream. It purifies, revitalizes and prepares the scalp for subsequent care.

Apply it to the scalp, mid-lengths and ends before shampooing. Leave it on for approximately ten minutes, rinse and proceed with Treating Shampoo.

Lotion Concentrée for women vs. men

Routine Use Primary products Lotion Concentrée Diffuse, seasonal shedding or fragile hair Treating Shampoo, Intensive Treatment, Tonic and Vitality Cream Lotion Concentrée Homme Targeted routine for male shedding and visible thinning Homme Treating Shampoo and Intensive Treatment

The distinction between the collections relates to their formulations and intended shedding profile. A professional assessment can help identify the most suitable routine.

Puroxine for visible flakes

Medavita Puroxine is designed to purify scalps prone to visible flakes. It helps remove scales and buildup while reducing the feeling of discomfort associated with an imbalanced scalp.

Puroxine Anti-Dandruff Shampoo

Puroxine Anti-Dandruff Shampoo cleanses the scalp and helps loosen visible flakes. Apply it primarily to the scalp, massage gently and follow the recommended processing time before rinsing.

Puroxine Purifying Micellar Water

Puroxine Purifying Micellar Water helps remove impurities and refresh the scalp. Use it as a preparatory or complementary step according to the product directions.

Consult a physician or dermatologist for thick plaques, lesions, significant redness or persistent itching.

Requilibre for oily scalp

Medavita Requilibre is intended for scalps that quickly produce excess oil. It helps purify the roots without unnecessarily weighing down the lengths.

Requilibre Sebum-Balancing Shampoo

Requilibre Sebum-Balancing Shampoo removes excess oil and helps hair maintain a fresh feeling for longer.

Apply shampoo to the scalp rather than concentrating it on the ends. The lather running through the hair while rinsing is generally sufficient for cleansing the lengths.

Requilibre Emulsion

Requilibre Emulsion complements the shampoo with lightweight care for the scalp and hair. It supports balance without creating a heavy or oily feel.

Velour for sensitive scalp

Medavita Velour is designed for sensitive, reactive or uncomfortable scalps. Its products gently cleanse and provide a soothing sensation.

Velour Soothing Shampoo

Velour Soothing Shampoo cleanses without seeking excessive purification. It is suitable for scalps that easily become dry, tight or uncomfortable after shampooing.

Velour Soothing Care Set

The Velour Soothing Care Set combines complementary steps for soothing, moisturizing and rebalancing the scalp.

Oxygen and Cutis Pura scalp purification

Medavita Oxygen helps remove impurities and buildup, leaving the scalp fresh and the hair lightweight.

Cutis Pura Clay Scrub is a purifying exfoliant for the scalp and face. It helps remove dead skin cells, excess oil and styling residue.

Do not exfoliate an irritated, injured or visibly damaged scalp. Adjust frequency according to skin sensitivity and the amount of buildup.

Nutrisubstance for dry hair

Medavita Nutrisubstance is intended for dry, very dry, porous or sensitized hair. It nourishes the fiber, improves softness and makes detangling easier.

Nutrisubstance Nourishing Shampoo

Nutrisubstance Shampoo cleanses dry hair while preparing it for the collection’s nourishing treatments.

Nutrisubstance Nourishing Mask

Nutrisubstance Mask provides intensive care for dry lengths. Apply it to clean, towel-dried hair, leave it on for several minutes and rinse thoroughly.

Nutrisubstance Repairing Microemulsion

Nutrisubstance Microemulsion is a concentrated treatment designed to rapidly improve the softness, flexibility and shine of sensitized hair.

Elisièr for instant repair

Medavita Elisièr is intended for damaged, brittle and highly sensitized hair. It improves the appearance of the fiber, making it feel more resistant, compact and manageable.

Elisièr Hair Serum

Elisièr Hair Serum is an intensive treatment that helps reinforce fragile hair and improve resistance. Follow the product directions and avoid layering multiple protein-rich treatments if the hair becomes stiff.

Elisièr Instant Repair Set

The Elisièr Instant Repair Set provides a complete professional routine for cleansing, treating and strengthening damaged hair.

Prodige for tired-looking hair

Medavita Prodige is designed for dull, tired-looking hair lacking vitality. It helps smooth the surface of the fiber, improve resistance and restore shine.

Prodige Regenerating Shampoo

Prodige Regenerating Shampoo gently cleanses while preparing the hair for the collection’s regenerating treatments.

Keratin Miracle for smoothing

Medavita Keratin Miracle is designed for unruly, puffy, rough or frizz-prone hair. It helps smooth the fiber and improve softness and shine.

Keratin Miracle Shampoo and Mask

The shampoo and mask form a routine intended to make smoothing easier and leave hair softer and more disciplined. Apply the mask to the mid-lengths and ends after shampooing.

Keratin Miracle Oil

Keratin Miracle Oil combines botanical oils to smooth frizz and provide instant shine. Apply a few drops to damp or dry hair, concentrating on the mid-lengths and ends.

Fine hair should begin with a minimal amount to avoid a heavy finish.

Luxviva and Choice for colour-treated hair

Medavita Luxviva and Choice are designed to maintain the radiance of colour-treated hair. They help preserve softness, shine and the vibrant appearance of colour.

Luxviva Post-Colour Shampoo

Luxviva Post-Colour Shampoo gently cleanses colour-treated, bleached or highlighted hair. It helps restore softness and maintain colour luminosity.

Choice Color Glowing Shampoo

Choice Color Glowing Shampoo cleanses colour-treated hair while enhancing shine. Complete the routine with a Choice mask for additional nourishment and radiance.

Blondie for blonde hair

Medavita Blondie is intended for blonde, bleached, grey and highlighted hair. It helps maintain luminosity and temporarily neutralize yellow or overly warm tones.

Blondie Ice Blonde Shampoo

Blondie Ice Blonde Shampoo gently cleanses while depositing pigments intended to refresh cool blonde tones.

Blondie Ice Blonde Mask

Blondie Ice Blonde Mask conditions sensitized hair and reinforces the toning effect. Results vary according to the starting colour, porosity and processing time.

Blondie All Blondes Toning Fluid

Blondie All Blondes Toning Fluid provides lightweight care for neutralizing unwanted tones and improving blonde luminosity.

Perform a strand test on very light, porous or heavily bleached hair.

Hairchitecture for volume

Medavita Hairchitecture is designed for fine, flat or visibly low-density hair. It helps increase body and volume without creating a heavy feel.

Hairchitecture Volumizing Shampoo

Hairchitecture Shampoo cleanses fine hair while improving lightness, bounce and visible volume.

Hairchitecture Cream Gel

Hairchitecture Cream Gel is a leave-in styling treatment that adds body, texture and light hold. Apply it to damp hair before blow-drying.

How to build a Medavita routine

1. First identify the scalp condition: oily, dry, sensitive, flaky or affected by shedding.
2. Choose shampoo according to the scalp rather than only the lengths.
3. Select a mask or treatment according to the condition of the hair fiber.
4. Apply scalp treatments section by section.
5. Follow the frequency and duration of intensive programs.
6. Add leave-in care or oil according to hair texture.
7. Use thermal protection before heated tools.

Frequently asked questions about Medavita

Is Medavita a professional brand?

Yes. Medavita is an Italian professional brand specializing in scalp and hair-fiber care since 1963.

Where are Medavita products made?

Medavita is an Italian brand. Its signature Lotion Concentrée is made in Italy through an eight-month distillation and maceration process.

Which Medavita product is best for hair shedding?

Lotion Concentrée is Medavita’s signature routine for shedding and fragile hair. It includes Treating Shampoo, Intensive Treatment ampoules and complementary scalp care.

Does Lotion Concentrée regrow hair?

Lotion Concentrée is a cosmetic treatment tested by Medavita to help reduce shedding and improve hair resistance. It does not replace medication and cannot guarantee regrowth when hair loss is caused by illness, nutritional deficiency, hormones or medication.

What is the difference between Lotion Concentrée and Hairchitecture?

Lotion Concentrée targets scalp care and shedding. Hairchitecture primarily provides volume and a visibly fuller appearance without treating the cause of hair loss.

Which Medavita product is best for dandruff?

Puroxine is designed for scalps with visible flakes. It includes Anti-Dandruff Shampoo and Purifying Micellar Water.

Which Medavita product is best for oily hair?

Requilibre is designed to help control excess scalp oil. The routine includes Sebum-Balancing Shampoo and a lightweight Emulsion.

Which Medavita product is best for damaged hair?

Elisièr provides targeted repair for highly damaged hair. Nutrisubstance is more suitable for dry or sensitized hair primarily needing nourishment.

Which Medavita product is best for blonde hair?

Blondie Ice Blonde helps neutralize yellow and warm tones in blonde, grey, highlighted or bleached hair.

When should you consult a doctor about hair loss?

Consult a physician or dermatologist for sudden, severe or localized hair loss, bald patches, pain, lesions or persistent itching.

Shop Medavita in Canada

Discover Medavita products in Canada at Industria Coiffure. Shop Lotion Concentrée, Puroxine, Requilibre, Velour, Nutrisubstance, Elisièr, Prodige, Keratin Miracle, Luxviva, Blondie and Hairchitecture.