DAVINES
Davines Professional Italian Hair Care
Founded in Parma, Italy, Davines creates professional hair care that combines performance, sensorial formulas and a commitment to more sustainable beauty. Its shampoos, conditioners, masks, scalp treatments and styling products address the needs of dry, damaged, colour-treated, blonde, fine, curly and frizz-prone hair.
Discover Davines collections available at Industria Coiffure, including Essential Haircare, OI, Naturaltech, Heart of Glass, Alchemic, More Inside and SU.
Why choose Davines hair products?
Davines combines cosmetic science, carefully selected ingredients and a distinctive sensory experience. Its specialized collections make it easier to build a routine based on your hair texture, current condition and scalp needs.
- Professional hair care developed in Italy
- Solutions for a wide variety of hair types and concerns
- Sensorial formulas with distinctive fragrances
- Targeted collections for dry, damaged, coloured, blonde and curly hair
- Styling products offering different levels of hold and texture
- Certified B Corporation since 2016
- An approach focused on more responsible packaging and resource use
Which Davines collection should you choose?
Hair need Recommended Davines collection Products to explore Dry or dehydrated hair MOMO MOMO Shampoo and MOMO Conditioner Very dry, processed or damaged hair NOUNOU NOUNOU Shampoo, Conditioner and Hair Mask Colour-treated hair MINU MINU Shampoo, Conditioner and Hair Mask Long hair prone to breakage MELU MELU Shampoo and MELU Conditioner Wavy or curly hair LOVE Curl LOVE Curl Shampoo and curl treatments Coarse, unruly or frizz-prone hair LOVE Smoothing LOVE Smoothing Shampoo, Conditioner and Mask Fine or flat hair VOLU VOLU Shampoo and volumizing treatments Product buildup or deep cleansing SOLU SOLU Shampoo and Sea Salt Scrub Cleanser Shine, softness and frizz control OI OI Oil, OI All in One Milk and OI Hair Butter Blonde, bleached, highlighted or grey hair Heart of Glass Silkening Shampoo, Rich Conditioner and Sheer Glaze Targeted scalp concerns Naturaltech Energizing, Purifying, Rebalancing or Calming care Styling, definition and hold More Inside Curl, texture, volume and hold productsEssential Haircare for every hair type
Davines Essential Haircare includes several product families developed for specific hair needs. The collection also highlights ingredients grown in different regions of Italy and connected with the Slow Food Foundation for Biodiversity.
MOMO for dry hair
Davines MOMO helps hydrate dry or dehydrated hair. It is especially suitable for hair that lacks softness because of heat styling, sun exposure or a dry environment.
NOUNOU for damaged hair
Davines NOUNOU nourishes very dry, brittle, bleached or chemically processed hair. Its rich treatments help leave damaged hair softer, more manageable and easier to detangle.
MINU for colour-treated hair
Davines MINU helps maintain the cosmetic vibrancy of coloured hair while enhancing softness and shine. It is an excellent choice for caring for colour-treated hair between salon appointments.
MELU for long hair
Davines MELU is designed for long or damaged hair that is prone to breakage. MELU Shampoo and Conditioner help with detangling and support the hair during brushing and styling.
LOVE Curl for curly hair
LOVE Curl hydrates and defines wavy or curly hair while maintaining natural movement. Pair it with More Inside curl stylers to enhance definition, bounce and frizz control.
LOVE Smoothing for frizz control
LOVE Smoothing helps manage coarse, rough, unruly or difficult-to-smooth hair. The collection supports a softer, shinier finish and makes hair easier to style.
Davines OI for softness and shine
The Davines OI collection features roucou oil and is known for its distinctive fragrance and softening cosmetic properties. Suitable for multiple hair textures, OI products help enhance shine, softness and frizz control.
OI All in One Milk
Davines OI All in One Milk is a multifunctional leave-in treatment. It helps detangle and soften the hair, reduce the appearance of frizz and make blow-drying easier. Mist it onto towel-dried hair before styling.
OI Oil
Davines OI Oil is a lightweight finishing oil that adds shine and smooths the appearance of frizz and dry ends. Begin with a few drops and adjust the amount according to your hair’s length, thickness and porosity.
OI Hair Butter
OI Hair Butter provides richer care for dry or coarse hair. Depending on the hair’s needs, it can be used as a nourishing pre-shampoo treatment or as an intensive conditioner.
Naturaltech scalp and hair care
Davines Naturaltech offers targeted routines for different scalp conditions and hair concerns. Its collections include cosmetic solutions for oily, sensitive or flaky scalps, as well as fragile and damaged hair.
- Energizing: for fragile hair and a lack of visible fullness
- Purifying: for scalps prone to visible flakes
- Rebalancing: for cleansing scalps that tend to become oily
- Calming: for sensitive or uncomfortable scalps
- Nourishing: for dry, brittle or damaged hair
Naturaltech products provide cosmetic care and do not replace a medical diagnosis. Consult a healthcare professional if you experience persistent irritation, scalp lesions or sudden hair loss.
Heart of Glass for blonde hair
Davines Heart of Glass is designed for natural blonde, bleached, highlighted, balayage or grey hair. The complete routine helps maintain softness, luminosity and the strength of hair sensitized by lightening services.
Silkening Shampoo gently cleanses, while Rich Conditioner adds softness and nourishment. Sheer Glaze supports styling and helps protect hair during heat-tool use. Instant Bonding Glow provides intensive care and promotes a smooth, glossy finish.
Heart of Glass vs. Alchemic Silver
Collection Primary purpose Best for Heart of Glass A complete care routine for blonde and lightened hair Sensitized blonde hair needing softness, protection and shine Alchemic Silver Temporary pigment deposit to refresh cool tones Very light blonde or grey hair with unwanted yellow tonesAlchemic colour-enhancing care
Davines Alchemic shampoos and conditioners deposit temporary pigments to refresh or subtly change the hair’s tone. Available shades may include Silver, Chocolate, Copper, Golden and Red.
Results depend on the starting colour, condition and porosity of the hair. Wear gloves, perform a strand test and follow the individual product instructions before use.
More Inside styling products
Davines More Inside is the brand’s professional styling collection. It includes products for volume, curl definition, texture, frizz control and long-lasting hold.
- Curl Building Serum: flexible curl definition
- Curl Moisturizing Mousse: lightweight moisture and bounce
- Sea Salt Spray: tousled, beach-inspired texture
- Blow Dry Primer: prepares hair for blow-drying
- Texturizing Serum: body and texture with a flexible finish
- Strong Moulding Clay: strong hold and definition
- Dry Wax Finishing Spray: workable texture in a spray format
- Invisible No Gas Spray: non-aerosol hold
Davines SU for sun-exposed hair
The Davines SU collection cares for hair and skin exposed to sunshine, salt water or chlorine. SU Hair & Body Wash cleanses the hair and body, while SU Hair Mask helps restore softness and moisture after a day at the beach or pool.
How to build a Davines hair routine
- Choose a shampoo based on your scalp and primary hair concern.
- Apply a conditioner or mask suited to your mid-lengths and ends.
- Add a leave-in product such as OI All in One Milk for detangling and manageability.
- Use heat protection before blow-drying, straightening or curling.
- Finish with a More Inside styling product or a few drops of OI Oil.
Frequently asked questions about Davines
Is Davines a professional hair care brand?
Yes. Davines is an Italian professional hair care brand used both in salons and at home. Its collections include cleansing, conditioning, treatment, styling and scalp-care products.
Where is Davines made?
Davines is a family-owned company founded in Parma, Italy. A central part of its research, development and manufacturing operations is located at the Davines Village near Parma.
Is Davines a certified B Corporation?
Yes. Davines has been a certified B Corporation since 2016. B Corp certification evaluates a company’s social and environmental practices; it does not mean that every product is certified organic or vegan.
Which Davines products are best for dry hair?
MOMO is suitable for dehydrated hair, while NOUNOU provides richer nourishment for very dry, bleached or damaged hair. OI Hair Butter can also complement a routine for coarse or exceptionally dry hair.
Which Davines products are best for curly hair?
LOVE Curl is designed for wavy and curly hair. Pair it with More Inside Curl Building Serum or Curl Moisturizing Mousse to enhance definition and bounce.
Can fine hair use Davines OI?
Yes, when the amount is adjusted carefully. OI All in One Milk is often easier to control on fine hair. Begin with a minimal amount of OI Oil or OI Hair Butter to avoid weighing the hair down.
Are all Davines products natural or vegan?
No. Davines uses a combination of natural, naturally derived and selected synthetic ingredients for specific cosmetic functions. Formulas and vegan suitability vary by product, so review the ingredient list and individual product information before purchasing.
How often should you use a Davines hair mask?
Once a week is suitable for many hair types. Very dry or sensitized hair may benefit from more frequent use, while fine hair may require less frequent application concentrated on the ends.
Shop Davines hair care in Canada
Explore our selection of Davines products in Canada and build a routine for your hair. Shop popular products such as OI All in One Milk, OI Oil, MOMO, NOUNOU, MINU, MELU, LOVE Curl, LOVE Smoothing, Heart of Glass, Naturaltech and More Inside styling products.