L’Oréal Professionnel



L’Oréal Professionnel Men

Make a smart move with this range of haircare products for men, L’Oréal Professionnel. Discover products to cleanse, revitalise your hair,refresh your scalp, fight hair loss & give your hair a chrome looking finish.


Mythic Oil

Inspired by ancient beauty rituals, a new myth is born. The blend of two exceptional oils adorns the hair with legendary radiance; the hair fibre is deeply nourished and perfectly controlled.


Série Experts

Série expert, a complete haircare system with exclusive home care programmes and in salon treatments, features innovative molecular precision technology.


Create, interpret, imagine: L’Oréal Professionnel develops innovative products designed with the greatest respect for the hair.


Permanent color INOA

Permanent colour penetrates right to the heart of the hair. The secret? An oxydant combined with an alkaline agent which swells the hair to lighten natural pigments and reveal colour deep in the hair fibre. 

INOA, the haircolor of the future. No ammonia, no odor, optimal hair respect, optimal scalp comfort.

 Odourless ammonia-free permanent hair colour, up to 100% grey coverage. Six week of intense nutrition and hydration.


Ammonia free demie permanent color

Ammonia-free colour with radiant tones. DIARICHESSE is ideal for first time colour and covering white hair. DIALIGHT is specifically formulated for maximum shine and condition on coloured hair.



L’Oréal Professionnel pre-lighteners 
are ideal for achieving tailor made results and provide up to 8 levels of lift.


Create your look and every desire with the L’Oréal Professionnel styling ranges: 
Tecni Art, Playball, Texture Expert & L’Oréal Professionnel Homme.



L’Oréal Professionnel and Rowenta Salon Electricals introduce their innovative in-salon straightening and smoothing service, designed for sleek results on a variety of styles.


Tecni Art

Combining technological supremacy with artistic fashion edge, Tecni.art is the styling precursor that continuously plugs backstage trends into salons. A styling range to satisfy every hair look and desire.


Texture Expert

Styling revolution: for the first time, L’Oréal Professionnel elevates creative styling to the level of ultimate glamour and cosmeticity with the 1st styling hair care range.


Cover 5’

Refresh your client’s look with a Cover 5′ treatment to naturally blend away white hair in as little as 5 minutes.


- X-Tenso Moisturist™

L’Oréal Professionnel in salon texture services are about changing shape and altering the structure of the hair to achieve a particular look or style.
X-Tenso® Moisturist™ transforms rebellious, curly, wavy, or frizzy hair to smooth, beautifully silky and shiny hair for up to 60 days. X-Tenso® Moisturist™ is designed to give a « natural-looking » finish. You can choose how smooth you want to go depending on the final result you desire.